The Monaco Grand Prix, one of the most iconic races in Formula 1, is about to make a big change in 2025. Since its debut in 1950, the race has always been held without a title sponsor, unlike most other Grand Prix events.

But that will no longer be the case starting with the upcoming season, as it will officially be known as the Formula 1 TAG Heuer Grand Prix de Monaco 2025.

Earlier this year, Formula 1 announced a major new partnership with TAG Heuer, replacing Rolex as the official timekeeper for the sport. As part of this deal, TAG Heuer will also become the title sponsor of the Monaco Grand Prix.

The event has been held almost every year since 1955, apart from 2020 when it was canceled due to the Covid-19 pandemic. With TAG Heuer’s involvement, the weekend will be marked by the brand's logo, adding an extra layer of luxury to this already glamorous race.

This new partnership also strengthens TAG Heuer's long-standing connection with the Automobile Club de Monaco, which began in 2011.

F1 CEO Stefano Domenicali said: “This is a truly fantastic moment in Formula 1 history as TAG Heuer becomes the first-ever Title Partner of the Grand Prix de Monaco, a circuit that featured in the sport’s very first season in 1950, and with which we mark our 75th anniversary this year.

“TAG Heuer is the perfect partner – not only do they already have a brilliant legacy with Monaco, but I know they will bring their passion, creativity, and exceptional style to match the wonderful energy of an already iconic event.”

Maître Michel Boeri, President of the Automobile Club de Monaco, added: “It has been a pleasure to work with such a celebrated watchmaker for nearly 15 years now, and our admiration and respect for TAG Heuer is reiterated through our new agreement to continue our wonderful relationship. 

“As the watch synonymous with motorsport and the greatest drivers in the history of Formula 1, it is only natural that the Automobile Club de Monaco would choose to be indelibly connected with TAG Heuer.”