Mercedes has announced a new partnership with Adidas, starting from the 2025 season. This is a big step for Adidas, as it will be their first time working in Formula 1.

The sportswear company will become Mercedes’ official team partner, supplying clothing, footwear, and accessories for the team and its drivers.

This multi-year deal means Adidas will take over from Puma, which has been Mercedes’ partner for many years. Fans can also look forward to special “limited-edition” collections throughout 2025. The first Adidas x Mercedes collection will be available in February, just before the Formula 1 season begins.

The partnership has been in the works for some time, with rumors about the deal starting last year. Now confirmed, the collaboration brings together two German brands known for their focus on performance and innovation, both on the race track and beyond.

Mercedes team principal Toto Wolff said: "Our partnership with Adidas is a clear statement of intent as we begin to write our next chapter as a team.

"Adidas is an iconic brand, one that shares our dedication not only to peak performance but to style and sophistication too.

"This announcement therefore represents a groundbreaking collaboration that will redefine what team and fanwear means in our sport.

"We are excited to break this new ground and work with Adidas as we collectively strive to fight for world championships."

Bjørn Gulden, Adidas CEO, added: "We are very happy to be back in the world of motorsport.

"Interest in motorsport in general and Formula 1 in particular has been growing a lot. It is reaching new consumers and has a big influence on sport and street culture.

"We are extremely proud to introduce the three stripes into F1 as official team partner of the Mercedes-AMG Petronas F1 Team - one of the most successful teams ever.

"Together, we share the passion for speed, innovation and performance. We will support the drivers and the team to push the limits on the track.

"Off the track we will bring a fresh perspective to the sport by introducing exciting lifestyle product and extending the reach to a new generation of fans. We look forward to supporting Mercedes-AMG Petronas F1 and to win together."