The new partnership between F1 and Mattel, Inc. will begin this year with the launch of a unique F1 car, followed by the full Hot Wheels collection in 2025, featuring team cars and products.

Today, a limited edition die-cast car has been launched, featuring a special Hot Wheels racing livery with the iconic number '68'. The model includes interchangeable tires, a full-metal body chassis, and a custom F1 casting.

Additionally, in 2025, a complete line of Hot Wheels models representing all 10 F1 teams will be released, along with more other products designed to engage both young fans and adult collectors.

Next year, the partnership will also step up with special fan events at select Grand Prix races and new retail opportunities.

F1 Chief Commercial Officer, Emily Prazer, said: “This exciting collaboration with Mattel will bring together the adrenaline of motor racing and the excitement of toy cars and provide opportunities to see the fine details that go into an F1 car, all in the palm of your hand.

“It’s more than just a partnership; it’s a celebration of speed, creativity and innovation that will bring fans a new way to engage with the sport.”

Roberto Stanichi, Executive Vice President of Hot Wheels, and Head of Vehicles and Building Sets at Mattel, added: “Hot Wheels has always been about nurturing the challenger spirit, so the partnership with Formula 1 is a natural and exciting fit. It will bring two of the largest global fan communities together to share their passion for cars and racing.

“In collaboration with Formula 1, we have put together a program that allows kids to replicate the thrill of F1 racing where they can drive like the pros and engages with our loyal communities on a global scale.

“Like Hot Wheels, F1 is all about thrill and car performance, and the broad collection we’ve created will take F1 fandom to the next level along with additional consumer touchpoints like digital and retail activations.”

This partnership is the latest in a series of deals made by F1 over the past month, following collaborations with LVMH, Lenovo, and Santander.