Alpine will bring back its all-pink livery for the final three races of the 2024 Formula 1 season, starting at this weekend’s Las Vegas Grand Prix.

The design is part of the team’s partnership with BWT, its title sponsor since 2022. While Alpine has mostly used a carbon-fiber look with pink or blue accents this year to save weight, the upcoming races will feature a fully pink car.

This isn’t the first time Alpine has made bold livery choices this season. At the Belgian Grand Prix, the team ran a Deadpool-and-Wolverine design to promote the upcoming movie, with drivers Esteban Ocon and Pierre Gasly using matching helmet designs. Later, in Austin, the cars featured an orange Indiana Jones theme to advertise a new video game.

Under the bright neon lights of Las Vegas, the pink cars are sure to turn heads. The return to pink brings back memories of previous years when the team used the color for select races, making it a fan favorite once again.